Turning untapped
opportunities into revenue.
Independent Hotels
& Operators
I handle partnerships.
You run the hotel.
Hotels have more partnership opportunities than they have bandwidth to activate. I bring the structure, the network, and the execution so your team can stay focused on operations.
10+ years in travel and hospitality. Partnerships roles at Hertz International, from London corporate to franchise-level operations, then at Accor (ALL loyalty programme) and Dayuse, sourcing, managing and activating partner ecosystems across global portfolios.
Local execution. Property‑level sourcing. Real activation.
"Lean does not mean doing everything in-house. The industry already says this about revenue management. I say it about partnerships."
Major groups run partnership strategy from HQ. Their operators and independent hotels get the framework, rarely the execution. That gap means opportunities left on the table: deals never sourced, never signed, never generating anything.
I fill that gap. No permanent hire. No overhead. A plug-in partnerships function built around your team and your property.
Structured. Low lift for your team.
Understand your property, guests, and existing agreements.
Map current partnerships. Identify gaps, dormant deals, quick wins.
I bring the partners: qualified, relevant, commercially viable.
I negotiate terms. Fully transparent on all fee flows, always disclosed upfront.
Touchpoints, pre-arrival sequences, concierge briefings. Deployment, not just signatures.
Ongoing tracking and stewardship. I don't disappear after the contract.
Whatever the starting point.
Whether you're building from scratch, optimising what exists, or launching something new, there's a model that fits.
For operating properties with untapped partnership potential: mobility, lifestyle, experience, local brand deals.
For hotels with agreements in place that were never properly launched, tracked, or generating returns.
For pre-opening teams that need a pipeline and commercial framework before first guests arrive.
Partner universe
The categories I source and activate. What's relevant depends on your property, market, and guest profile.
10+ years inside the travel and hospitality ecosystem.
Built over a decade at Hertz, Accor, and Dayuse: mobility, lifestyle, travel-tech, distribution.
I've operated inside global corporate structures and at franchise level. I know what gets implemented vs what stays on a slide.
No approvals pipeline, no central bottleneck. I move at the speed hotels actually need.
Airline / Mobility / Rail / Technology / Distribution. Portfolios spanning some of the most recognised travel brands globally.
Strategic partnerships: sourced, structured, and managed.
I spent a decade sourcing, building and managing partnerships inside brands that operate at scale. From franchise-level operations at Hertz in Saint-Barthélemy to global loyalty programmes at Accor. Beyond deal-making, I know the account side: keeping partners performing, relationships healthy, and agreements generating value long after signature.
The Hidden Floor is built on one conviction: independent operators should have the same access to structured, activated partnership revenue as the groups above them, without the overhead of a full-time hire.
The Hidden Floor.
Some buildings skip the 13th floor. It exists in the structure but never appears on the directory. Hotels have a version of this: a floor of untapped partnership value that's always been there, simply never activated.
That's the floor I work on.